Turns out the New York Giants-Dallas Cowboys Thanksgiving Day game was the most watched regular season NFL game in history. That is correct. History!
Counting streaming, because that is a growing area for how viewers consume content, 42 million people watched the game. When you consider Dallas pulled away in the second-half but the audience held, it is quite a statement as to how the most popular sports leagues in the USA holds an audience. Although some might add, with legalized betting, that is another reason the league holds sway over the country. And that is a subject for another day, as the Giants late-game TD proved costly to those who bet the Cowboys, a 10-point favorite.
To put the game’s ratings in perspective, the regular season contest blew out the sixth and final game of the World Series, won by the Houston Astros over the Philadelphia Phillies. That game attracted only 12.5 million viewers. In other words, baseball is as much America’s National Pastime as boxing and horse racing. It’s not. The NFL is king, followed by college football. Everyone else comes in a distant second. That is why, even in a tenuous economy, advertisers keep running to the NFL.
Don’t expect the blueprint to change anytime soon.